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Keywords: Singles' Day
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (4): 516–532.
Published: 11 January 2021
...Shian-Yang Tzeng; Myriam Ertz; Myung-Soo Jo; Emine Sarigöllü Purpose Singles' Day (SD) in China is the world's biggest online shopping event while consumer dissatisfaction is also on the rise. Both theory and practice need sharper insights to foster consumer satisfaction, but such knowledge...
