...Aicha Manai; Maria Holmlund Purpose – Despite the widespread interest in self-marketing, scant research has been published about students’ self-marketing skills. The purpose of this paper is to address this research gap and develop a framework for self-marketing brand skills specific to business...

... between micro and macro/meta competences and inform how transferrable skills and personal attributes combine with subject skills and knowledge to create employable graduates. That calculated risk taking is as much a character trait as a skill also raises the issue that many lists do not differentiate...

... that this method of learning facilitates a level of student skill development that more traditional marketing courses find difficult to achieve. Design/methodology/approach The study is underpinned by an interpretivist approach. Research involved students taking part in two focus groups during the consultancy...

...Brendan J. Gray; Geir Grundvåg Ottesen; Jim Bell; Cassandra Chapman; Jemma Whiten Purpose This paper sets out to identify the knowledge and skills that marketing practitioners need to possess and use, to improve marketing management and firm performance. Design/methodology/approach The data...

...Val Cox; Scott G. Dacko Purpose The purpose of the research is first, to understand, explain, and evaluate the nature and extent of marketing skill development in MBA programmes relative to the needs and desires of practitioners and students, and second, to present findings and recommendations...

... the individual and organisational changes necessary to achieve a marketing planning orientation are discussed. It is explained how the marketing planning approach requires modification to allow management to develop their skills and achieve success in small stages. This is necessary for both political...

... is explained. © MCB UP Limited 1988 Human Relations Marketing Salesmen Skills IMPROVING PROFESSIONAL SELLING: A SOCIAL EXCHANGE APPROACH by John L. Tarver Division of Business, TSUM, Montgomery, Alabama, USA Robert C. Haring Marymount University, Virginia, USA Introduction Marketing (sales...