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Keywords: Skills shortages
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Journal Articles
Marketing Intelligence & Planning (2006) 24 (3): 283–295.
Published: 01 April 2006
... in marketers of the future in addition to providing recommendations to close the marketing skills gap. Skills Skills shortages Marketing Education Master of business administration Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime (Chinese proverb...

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