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Keywords: Small‐to‐medium sized enterprises
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2006) 24 (6): 632–647.
Published: 01 October 2006
...Isobel Doole; Tony Grimes; Sean Demack Purpose To take a more holistic and integrated view than in existing studies of export capability among small and medium‐sized enterprises, by exploring the key components of marketing management, and the blend of processes, practices and activities most...
