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Keywords: Small‐to medium‐sized enterprises
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (3): 366–393.
Published: 05 May 2015
... Publishing Limited 2015 New Zealand Export Service industries Small-to medium-sized enterprises A body of knowledge exists on the broad topic of trade promotion and whether or not it assists firms’ overseas performance (Shamsuddoha et al., 2009a ; Freixanet, 2011 ; Durmusoglu...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1995) 13 (11): 13–21.
Published: 01 December 1995
...Dave Crick; Shiv Chaudhry Provides empirical evidence of the export marketing practices of ethnic minority‐owned small and medium‐sized enterprises (SMEs) in the UK clothing industry. Provides a contribution to the literature since,although a large body of literature exists on the areas...
