...Masoud Karami; Mokter Hossain; Omid Hashemi; Nikan Mehrara Purpose Business ties play a key role in small firms’ innovation. However, limited studies have addressed how business ties contribute to radical innovation in small firms. This study investigates the mediating role of effectuation...

...Masoud Karami; Mokter Hossain Purpose Knowledge of how entrepreneurial alertness (EA) and effectuation impact small firms' performance in uncertain markets is limited. Suggesting effectuation as a mediation mechanism between EA and small firms' performance, the authors explore how entrepreneurs...

... copied by other firms. The emergence of e‐relationships is detailed and their value creating potential explored. The e‐relationship concept is then applied to the small firm. The strategic and implementation barriers that inhibit small firms from capitalising on such relationships are examined. E...

... employees. Large 500+ employees. According to Mukhtar (1998), there is no single official definition for a small firm. In fact, according to the author, in practice, a wide range of definitions is used. The European Union’s Directeur General (DG XXIII) for instance defines businesses as follows...

...). © MCB UP Limited 2001 Electronic commerce Internet Product attributes Small firms Prominent examples of success in Internet commerce often describe firms offering products that are standardised and/or deliverable electronically (e.g. software companies, information service...

... performance. The implications of these results for the theory and practice of export marketing are discussed. © MCB UP Limited 2001 Marketing decision making Small firms International marketing Export Channel management A series of one‐way analysis of variance tests were calculated...

...Wai‐sum Siu This paper reports the mail survey results of the marketing practices of 158 Chinese small firms in Hong Kong. The findings suggest that broad small firm marketing principles, though specifically generated from the Western countries, may not be fully suitable for some specific socio...

... making Corporate planning Small firms Micro‐businesses are defined as independent businesses employing less than ten people (DTI, 1995). Such businesses have increased in importance significantly over the last two decades and now number more than 3.5 million and account for over 30 per cent...

.... In addition, it features a case study showing how a small UK‐based computer company used the framework to develop its marketing plan. © MCB UP Limited 1999 Case studies Market segmentation Marketing planning Marketing theory Small firms Strategic marketing In the fast‐changing...

... Directorate. Finally, commends teaching company schemes to other small firms faced with similar resource constraints. © MCB UP Limited 1996 Export Marketing Planning Small firms Teachers There is now a considerable volume of literature which focuses on the export problems of small firms...

... 1996 Global marketing Manufacturing Marketing Multinationals Small firms Global marketing expansion is currently being widely promoted in both the professional and academic communities. Everywhere, the business community is hearing such popular buzz words as global economy...

... business. By contrast, provides an understanding of how all the key principles can be applied in the smaller business, in the form of a practical step‐by‐step framework for plan development. © MCB UP Limited 1996 Competitive advantage Implementation Marketing planning Small firms Success...

... Customers Competitive advantage Growth Marketing Planning Small firms A profile of the sample is provided in Table I . The sample includes a range of small single product businesses such as a sole proprietor window cleaner, a sole proprietor landscape gardener and a mobile cafe...

... through the start‐up of new small venture firms. A high correlation exists between the creation of new firms and innovation potential. This is due to the nature of the small firm and the inertia that exists in large companies. The large industrial laboratories are likely to be minor sources of major...

...David Carson What is the best approach to take when researching marketing planning in small firms? Some of the previous literature, methodology and characteristics of such research are reviewed. The article concludes that the most appropriate approach may be “exploratory” and“descriptive” because...

... perceived their competitors as being more likely to pursue market intelligence activities. If a firm used a specific practice, they thought their competitors did also. Among small business owners market intelligence does not appear to be a critical management concern. USA Small firms Managers Market...