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Keywords: Small- to micro-sized agro-based enterprise
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2018) 36 (2): 230–244.
Published: 06 December 2017
...Christian N. Osakwe; Nwamaka A. Anaza Purpose Using firm-level data from small- to micro-sized agro-based enterprises located in developing Africa, the purpose of this paper is to employ a resource-based marketing model to explain financial and nonfinancial organizational performance outcomes...
