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Keywords: Smartwatch resistance
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2026) 44 (2): 350–370.
Published: 14 August 2025
...@sussex.ac.uk 17 07 2024 25 11 2024 18 02 2025 15 04 2025 20 06 2025 09 07 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Smartwatch resistance Obsolescence Logistic regression Consumer behavior...
