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Keywords: Smile intensity
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Journal Articles
Perceived power and smile intensity in service encounters
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (3): 372–387.
Published: 22 March 2022
...) and service providers' smile intensity (slight vs. broad) on their warmth and competence perceptions in service encounters. Design/methodology/approach The authors conducted four experiments based on the Stereotype Content Model (SCM) of social judgments and the agentic-communal model of power...
