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Keywords: Smog crisis
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (1): 152–180.
Published: 06 August 2024
...Pankaj Kumar; Pardeep Ahlawat; Mahender Yadav; Parveen Kumar; Vaibhav Aggarwal Purpose The present study aims to examine the households’ attitudes and intentions to adopt an indoor air purifier against the smog crisis in India by using a comprehensive theoretical framework based on the combination...
