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Keywords: Snow tourism industry
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2019) 37 (5): 527–541.
Published: 15 March 2019
... of such information is trusted by the receiver. Hence, we hypothesized that: H4. Tourists engagement has a positive impact on intention to visit. Interactive eReferral Tourists Consumer engagement eReferral sharing behaviour Intention to visit Snow tourism industry Snow tourism...
