Keywords: Social Satisfaction
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Marketing Intelligence & Planning (2020) 38 (7): 941–955.
Published: 29 May 2020
... participating in an industrial panel, the Spanish Furniture Market Observatory. Findings Using PLS-SEM, results suggest that, in industrial B2B relationships, VcC acts as antecedent of Trust and, to a minor extent, of Commitment. It also has a positive effect on Social Satisfaction, the latter having...

or Create an Account

Close Modal
Close Modal