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1-4 of 4
Keywords: Social capital
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2026) 44 (3): 590–629.
Published: 26 September 2025
.../approach Using a sample of 1,368 participants and structural equation modeling, the research tests 16 hypotheses to understand how factors such as progress in games, perceived entertainment, immersion, social capital and attitude influence ongoing engagement. A multi-group analysis further examines gender...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (7): 970–991.
Published: 23 August 2023
...Fatma Hilal Ergen Keleş; Emrah Keleş Purpose This study aims to examine whether social capital contributes to service firms' resilience during crisis. Design/methodology/approach This study measures social capital via environmental and social (ES) ratings and firm performance via buy-and-hold...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2010) 28 (1): 70–87.
Published: 09 February 2010
...Jiyoung Kim; Leslie Stoel Purpose The purpose of this paper is to examine how shopping behavior of rural consumers is affected by perceptions of local retailers' social norm‐based activities and task‐oriented actions, and social capital within the community. Design/methodology/approach A mail...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2008) 26 (3): 235–252.
Published: 09 May 2008
... to access local stocks of social capital. Research limitations/implications The paper offers the results of an exploratory, inductive investigation. Subsequent further research directions are significant and are outlined at the end of the paper. Practical implications Involvement by private sector...
