... perceived to be from an upper social class (vs lower) on consumer reactions after a service recovery situation. Design/methodology/approach Two experimental studies with two different populations. Findings Individuals who receive less compensation than someone from a higher socioeconomic status tend...

.... Findings – Consumers from both social classes are inclined to be partial to a specific quality dimension of their national brands made abroad. When considering purchase of reputed brands of standard products, working class consumers are particularly concerned about the item's country‐of‐origin (COO...

...Albert Caruana Explores the effects of dogmatism and social class variables on consumer ethnocentrism and formulates hypotheses linking these variables. Also considers the effects of a number of classificatory variables on consumer ethnocentrism. Reports the findings from a survey of consumers...