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Keywords: Social environment
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Journal Articles
A new conceptual framework for business‐consumer relationships
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2007) 25 (7): 789–806.
Published: 30 October 2007
... of life; and a very real need for technologically innovative new products that make life easier (Solomon, 2004 ; Hawkins et al., 2004 ; Schiffman and Kanuk, 2004 ; Blackwell et al., 2001). Consumer behaviour Social environment Channel relationships Industrial countries...
