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Keywords: Social exchange theory (SET)
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (7): 1329–1348.
Published: 20 March 2025
...) and environmental concern (ENC) on their intention to purchase green products (GPI) within the context of green circular economies. Furthermore, the study will explore the role of PRS as a mediator and ENC as a moderator by applying the price-expectancy model (PEM) and social exchange theory (SET). Design...
