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Keywords: Social isolation
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Journal Articles
India’s lonely and isolated consumers shopping for an in-store social experience
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2018) 36 (7): 722–736.
Published: 12 July 2018
...Brent Smith; Cindy B. Rippé; Alan J. Dubinsky Purpose The purpose of this paper is to investigate how social loneliness, emotional loneliness and social isolation relate to Indian consumers’ enjoyment of social interaction with an in-store salesperson. Design/methodology/approach Over 300...
