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Keywords: Social live streaming services
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (7): 1169–1194.
Published: 28 May 2024
...Hung-Tai Tsou; Yu-Hsun Lin; Pui Yan Loo Purpose Social live streaming services (SLSS) have infused gamification into interface design and feature applications. Firms adopt gamification mechanisms to win customer loyalty in the live streaming and SLSS markets. Based on the mechanics-dynamics...
