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Keywords: Social networks
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2026) 44 (2): 391–418.
Published: 26 August 2025
...Emílio José Montero Arruda Filho; Maria Gabriela Costa Teixeira; Ronny Luis Sousa Oliveira Purpose This article aims to identify the scenarios in which psychographic similarity characteristics of individuals with themes presented on social networks motivate and influence their intention to follow...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (5): 687–701.
Published: 11 February 2021
... 01 2021 12 01 2021 13 01 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Uses and gratification theory Instagram user satisfaction Social networks Instagram Brazilian National Council for Scientific and Technological...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (4): 460–476.
Published: 15 June 2012
...Mohammad Reza Jalilvand; Neda Samiei Purpose Word‐of‐mouth (WOM) has been recognized as one of the most influential resources of information transmission. Advances in information technology and the emergence of online social network sites have changed the way information is transmitted...
