Keywords: Social perception
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Journal Articles
Marketing Intelligence & Planning (2022) 40 (4): 425–440.
Published: 11 April 2022
... 10 2021 10 03 2022 11 03 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Social media marketing Influencer marketing Consumer psychology Social perception Admiration Instagram One of the ways to build positive...

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