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Keywords: Socio-cognitive perceptions
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Journal Articles
What drives electric vehicles in an emerging market?
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (6): 738–754.
Published: 26 May 2022
...Deepak Jaiswal; Vikrant Kaushal; Arun Kumar Deshmukh; Rishi Kant; Pradeep Kautish Purpose The study aims to investigate the consumers' adoption of battery electric vehicles (BEVs) using socio-cognitive perceptions and socio-demographic moderators in an emerging sustainable mobility market...
