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Keywords: Speed of switching intent
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–30.
Published: 14 October 2026
... of heightened perceived AV usefulness and ease of use on consumer engagement. In turn, the effects of consumer-perceived AV usefulness and ease of use on AV engagement are contingent on consumers' speed of switching intent to an AV, with this speed exerting a dual moderating effect. The findings also show...
