...-making and sponsor–sponsee exchange research. We outline these topics, specific research questions and methodological considerations in Table 2 . We discuss the logic underlying the generalized research questions next. Table 2 Agenda for future research Topic Potential research...

...Giulio Toscani; Gerard Prendergast Purpose To date the vast majority of sponsorship research has focused on the perspective of sponsors. The purpose of this paper is to use this research to identify factors that sponsored institutions and organizations (sponsees) should be cognizant of before...