Keywords: Sport clubs
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Journal Articles
Marketing Intelligence & Planning (2018) 36 (2): 199–212.
Published: 05 December 2017
...Katharine Hoskyn; Geoff Dickson; Popi Sotiriadou Purpose Sport participation is the lifeblood of community sport clubs. The purpose of this paper is to investigate how sport clubs can leverage participation from local, medium-sized, elite sport events. Design/methodology/approach This study...
Journal Articles
Marketing Intelligence & Planning (2018) 36 (2): 185–198.
Published: 02 October 2017
... With the exception of a flyer posted on a few cars during the track and field competition, none of the planned action steps was implemented. Barriers included competition and distrust among local sport clubs, exigencies associated with organizing event competitions, the event organizers’ focus on promoting the city...

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