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Keywords: Sport consumer behavior
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (1): 17–32.
Published: 29 June 2020
... control would then become relatively higher, and a person's desire would be strengthened (Perugini and Bagozzi, 2001). Model of goal-directed behavior Theory of planned behavior Corporate social responsibility Decision-making process Sport consumer behavior Chung-Long Yu can...
