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Keywords: Sport participation
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2018) 36 (2): 199–212.
Published: 05 December 2017
...Katharine Hoskyn; Geoff Dickson; Popi Sotiriadou Purpose Sport participation is the lifeblood of community sport clubs. The purpose of this paper is to investigate how sport clubs can leverage participation from local, medium-sized, elite sport events. Design/methodology/approach This study...
