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Keywords: Stakeholders theory
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (5): 573–585.
Published: 14 February 2020
... studies with data collected through the corporate websites of Spanish MNCs listed in the Dow Jones Sustainability Index. Findings The findings tend to indicate that the stakeholder theory and creating shared value are both useful in the analysis of CSR business goals linked to the sustainable...
