Keywords: Start‐ups
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Journal Articles
Marketing Intelligence & Planning (2004) 22 (1): 10–23.
Published: 01 January 2004
...Helen White; Elizabeth Daniel In the wake of some fairly spectacular “dot.com” crashes in the recent past, it is appropriate to open debate on the success (or otherwise) of new Internet “startups” versus large incumbent conventional industry players (in retailing) starting their own Internet...

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