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Keywords: Static and dynamic capabilities
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (2): 346–372.
Published: 02 January 2024
... for decision-makers. To stress the significance of data quality, recent research has indicated that meagre data quality costs the US economy roughly $3.1 trillion yearly (TechJury, 2022). Recent research distinguishes between resource-based, static and dynamic capabilities. Based on the RBV, the assumption...
