Keywords: Statistical testing
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Journal Articles
Marketing Intelligence & Planning (2005) 23 (5): 515–528.
Published: 01 August 2005
... discrete as in the actual response) and the statistic of interest (for example, mean versus median). Some of the more commonly used statistical tests include Fisher's exact test, Student's t‐test, chi‐squared, Mann‐Whitney and log rank tests. Operationally, SST utilizes any of the known...

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