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Keywords: Stigma
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Journal Articles
Marketing Intelligence & Planning (2026) 44 (5): 981–996.
Published: 10 December 2025
...Tongxi Wang; Abhi Bhattacharya; Elissa Borchert Shults Purpose Stigmatization and discrimination are prevalent concerns in contemporary society, leading to adverse psychological and physical consequences for individuals facing stigma-related prejudice. However, whether and why stigma plays a role...
Includes: Supplementary data

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