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Keywords: Store brand love
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Journal Articles
Store love in single brand retailing: the roles of relevant moderators
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2019) 37 (2): 168–181.
Published: 07 March 2019
...Abhigyan Sarkar; Juhi Gahlot Sarkar; Gaurav Bhatt Purpose The purpose of this paper is to investigate how various retail store atmospheric cues can impact store brand loyalty (SBL) via eliciting store brand love. This paper posits that different store brand experiential cues can predict brand love...
