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Keywords: Store image
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (2): 169–183.
Published: 02 December 2021
.... It also reveals the critical role of gaining high familiarity and strong loyalty for the NB manufacturers. For retailers, the research highlights the need to maintain a better store image in order to take advantage of SBLs to help with marketing competition. Originality/value This research contributes...
