Keywords: Store loyalty
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Marketing Intelligence & Planning (2022) 40 (2): 153–168.
Published: 06 December 2021
...Riaz Uddin Ahmed Purpose This study investigates the impact of social media marketing activities (SMMA) on shoppers' store love and the impact of store love on store loyalty in grocery retail. Moreover, it explores the mediating and moderating role of store love and social media usage intensity...

or Create an Account

Close subscription notice
Close access options