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Keywords: Strategic simplicity
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2011) 29 (7): 662–671.
Published: 25 October 2011
... 2011 Strategic simplicity Temporal modes of thinking Cognitive mapping Integrative thinking Thinking The success of strategic marketing planning depends to a large extent on the realistic knowledge of the internal and external business environment (Davenport, 2006 ; Neill...
