..., and the students aged between 20 and 35 at universities in Northern India are selected as subject. The data is analyzed using SPSS 20.0 and AMOS 20.0, where structural equation modeling is used to examine the model and test the hypothesis. Findings The results of this study suggest that trust mediates fully...

... was followed to collect relevant data using a structured questionnaire. The technique of structural equation modelling was used for model building using the software, AMOS 18. Findings The study reveals that efficient use of social media for marketing communications can generate a passion...

... from its lack of a theoretical explanation of how to develop and deploy firms’ resources. Lengnick-Hall and Wolff (1999) pointed out the failure of RBV to consider the effects of dynamic market environments. Organizational performance Absorptive capacity Structural equation modelling...

...Madhupa Bakshi; Prashant Mishra Purpose The purpose of this paper is to map the variables that affect the customer-based brand equity (CBBE) of media channels (television news) in an emerging market context. Design/methodology/approach The study adopted structural equation modelling (SEM...

... may influence the perception of innovation characteristics and intention to adopt an innovation. © Emerald Group Publishing Limited 2015 Structural equation modelling Diffusion of innovation Mobile banking Network externalities One common concern regarding new technology adoption...