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Keywords: Subscriptions
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (6): 15–17.
Published: 01 July 1994
... renewals. Further benefits come from more efficient telemarketing, targeted mailings and cross‐selling. The “Driver” mainframe system handles subscription and financial data. A subsidiary marketing database is linked to Driver, and updated nightly so the two are kept in step. Information from the marketing...
