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Keywords: Subsidiaries
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Journal Articles
Japanese Marketing Strategies in their UK Subsidiaries
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1990) 8 (1): 11–20.
Published: 01 January 1990
...L. Wright; P. Doyle; J. Saunders This study demonstrates the analysis and findings of the field research undertaken in Japan in May 1988 on a small sample of Japanese firms with UK subsidiaries. The study examined the factors behind the marketing strengths of Japanese parent companies...
