... Relationship marketing Supply chain management Organizational structure Consortium marketing Branding Fashion Interfirm cooperation Design Case study Consortium marketing is a category of interfirm collaboration (Kingsley and Klein, 1998) whereby multiple firms with complementary knowledge...

...Bo Rundh Purpose The paper's purpose is to show how product coding by radio frequency identification (RFID) can provide better benefits with respect to supply‐chain management than barcode reading, and to discuss important practical obstacles to adoption of the new technology, particularly...

... ”, in Bower , G.H. (Ed.), The Psychology of Learning and Motivation: 27 , Academic Press , New York, NY , pp. 1 ‐ 64 . Christopher , M. (1992), Logistics & Supply Chain Management , Pitman Publishing , London . Coughlan , A.T. , Anderson , E. , Stern , L.W...

... Radio equipment Identification Retail marketing Retailing Supply chain management During the past two decades rapid progress in the development and applications of information and communication technology has both facilitated and driven retail marketing strategies. The introduction of bar...

..., 2001). Attitudes Business‐to‐business marketing Channel relationships Supply chain management Commitment has become a focal construct of marketing (Gilliland and Bello, 2002 ; Kim and Frazier, 1997 ; Morgan and Hunt, 1994) as the discipline moves away from a transactional view...