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1-8 of 8
Keywords: Sustainable development
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–22.
Published: 01 May 2026
... Publishing Limited Licensed re-use rights only Corporate sustainability is recognized as a cornerstone of organizational success in the contemporary global economy. The United Nations Sustainable Development Goals (SDGs), particularly Goal 17, emphasize the critical need for strategic partnerships...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (2): 244–262.
Published: 15 December 2022
... them more sustainable. Originality/value Customer relationship management in the age of sustainable development is an increasing research area. Nevertheless, to the authors' knowledge, there are no systematic literature reviews that identify the major research streams, develop a classification...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (2): 249–264.
Published: 27 July 2020
... 2019 12 05 2020 22 06 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Strategy Sustainable development International business An enterprise's objective is to generate value to its stakeholders and contribute to society...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (5): 675–690.
Published: 03 August 2015
... be contacted at: jthieme@memphis.edu © Emerald Group Publishing Limited 2015 Consumer marketing Sustainable development Green marketing Much of the work in the willingness to pay more for green products stream of research focusses on the impact of labeling and methodological issues (i.e...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2008) 26 (2): 123–130.
Published: 28 March 2008
... concepts have something to offer each other. On the one hand, an increasing number of companies publicly claim to be committed to an all‐embracing definition of sustainable development of a marketing mix of sustainable goods and services. That said many of the sustainability commitments claimed...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1997) 15 (1): 32–37.
Published: 01 February 1997
... incorporates the people aspect of sustainability and the fact that the human component of production, manufacture and use have to be addressed alongside the well documented environmental factors of ozone depletion, global warming, deforestation, acid rain and so forth before sustainable development can...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1996) 14 (5): 5–13.
Published: 01 September 1996
... World sustainable development. About 85 per cent of consumers questioned agreed with the statement “workers in the Third World are exploited”, and 86 per cent shared the attitude that fair trade is a better way to help poor countries than giving aid (Oxfam, 1992a). The green consumer has...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1996) 14 (2): 19–25.
Published: 01 April 1996
... at the 1980 World Conservation Strategy Conference (IUCN, 1980) the most popular version of sustainable development was established via the Brundtland Report (WCED, 1987): Figure 1 illustrates that if sustainability is to be introduced, solutions to global environmental problems must develop globally...
