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Keywords: Sustainable incentives
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (4): 840–856.
Published: 23 December 2024
... 2024 17 11 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Sustainable incentives Sustainable involvement Customer satisfaction Brand experience Word of mouth Embracing sustainable practices has evolved into a more viable...
