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Keywords: System justification theory
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Journal Articles
X-Scale: a new scale to measure consumer xenocentrism
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (3): 354–368.
Published: 04 October 2019
... Ethnocentrism Social comparison theory Xenocentrism System justification theory Xenocentrism has been defined as the un-reflected and disproportionate attention on foreign cultures (e.g. Kent and Burnight, 1951). The literature on this phenomenon bases its root on anthropological and sociological...
