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Keywords: TCM framework
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Journal Articles
Marketing Intelligence & Planning (2023) 41 (5): 525–543.
Published: 12 April 2023
... literature and to cognize the inferences drawn by distinct researchers. It provides contemporary research agendas using the theory, context and method (TCM) framework, to augment future investigations through interdisciplinary approach. Originality/value To the best of our knowledge this is the first...

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