Keywords: Teamwork
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Journal Articles
Marketing Intelligence & Planning (1998) 16 (7): 443–445.
Published: 01 December 1998
... by the team. Discusses the benefits of teamwork and action research. For me, this was the earliest example of the team approach to bring about badly needed change. Change was needed in the conduct of our business in Sweden. I had been given complete responsibility, a pitifully small budget and complete...
Journal Articles
Marketing Intelligence & Planning (1997) 15 (6): 258–264.
Published: 01 November 1997
... methods Sales training Salesforce Teamwork The rising cost of maintaining a salesforce has been a concern for most sales managers in today’s increasingly competitive markets. In many industrial firms, direct selling costs account for almost half of all marketing expenses (Ryans and Weinberg...
Journal Articles
Marketing Intelligence & Planning (1992) 10 (4): 23–35.
Published: 01 April 1992
... Teamwork Telecommunications INFLUENCING CORPORATE DIRECTION: A CASE STUDY FROM BRITISH TELECOM 23 D iscusses how a small team of managers can create change in the attitude of an entire corporation, using management learning tools to give direction. Influencing Corporate Direction: A Case Study from...

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