... it through competitive advantage perception. Moreover, technological innovation negatively moderates the mediating effect of legitimacy perception, buffering its decline. Originality/value This study addresses the strategic paradox of “seeking homogeneity or heterogeneity” in CSR from a consumer...

...-cultural test of the TRI using actual consumer samples from two culturally very different countries. Cross-cultural research Demographics Technological innovation Consumer attitudes Consumer behaviour The market capitalization that has been achieved by companies such as Google, Apple...

... Technological innovation IT Marketing information systems ...

... solving, and for achieving quality in product planning. Finally the article analyses the elements in speedy project execution, including allocation of the time of critical personnel. © MCB UP Limited 1991 Product development Technological innovation Technology transfer Time management...

... tie. The 80s are a hard competitive world and no amount of talk about economic recovery will make things any different. Is Marketing Fiddling? | 61 Business Environment International Trade Marketing Technological Innovation ...