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Keywords: Technology led strategy
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2009) 27 (3): 380–412.
Published: 08 May 2009
... Emerald Group Publishing Limited 2009 Customer relations Thailand Small to medium‐sized enterprises Electronic commerce Technology led strategy While there is an extensive body of literature on IT innovation adoption and implementation, there is scant research on the adoption...
