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Keywords: Technology quality
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (2): 346–372.
Published: 02 January 2024
...-structural equation modelling (PLS-SEM). Findings The results indicated positive and significant relationships between the information and technology quality as exogenous constructs and the endogenous constructs of the marketing capabilities of marketing planning, implementation and customer relationship...
