Keywords: Telecommunications
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Journal Articles
Marketing Intelligence & Planning (2016) 34 (6): 734–753.
Published: 05 September 2016
... telecommunications regulators, including in Australia, to protect consumers in selecting mobile plans. Design/methodology/approach The authors employed a 2 (unit price disclosed: no, yes)×3 (type size: nine-, 12- and 15-point terms and conditions) full factorial, between-subjects experimental design using...
Journal Articles
Marketing Intelligence & Planning (1992) 10 (4): 23–35.
Published: 01 April 1992
... Teamwork Telecommunications INFLUENCING CORPORATE DIRECTION: A CASE STUDY FROM BRITISH TELECOM 23 D iscusses how a small team of managers can create change in the attitude of an entire corporation, using management learning tools to give direction. Influencing Corporate Direction: A Case Study from...

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