...Clive Nancarrow; Sally Penn Examines the hypothesis that the UK population has not yet fully developed a telemarketing culture and that there is, therefore, a particular need for telemarketers to understand how rapport might be developed on the telephone. Relevant literature from the fields...

... renewals. Further benefits come from more efficient telemarketing, targeted mailings and cross‐selling. The “Driver” mainframe system handles subscription and financial data. A subsidiary marketing database is linked to Driver, and updated nightly so the two are kept in step. Information from the marketing...