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Keywords: Television channels
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Journal Articles
Drivers of brand equity of television news channels: evidences from emerging market
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2017) 35 (1): 147–162.
Published: 06 February 2017
... 2016 07 07 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Structural equation modelling Ideology Credibility Entertainment Consumer-based brand equity Television channels Brand equity has become an important key...
